Wayne M. Laberda

Degree:     Bachelor of Science
Major:       Clothing Design      

Years in the Field:    2
Current Job Title:     Associate Clothing Designer        
Organization:            Target Corporation

How did you find this job?
I knew others that were interning at Target, and they informed me about an opening for a Men's clothing design intern. I applied and interviewed, and was awarded the job. Then I was asked to apply and interview for the open assistant designer position in Men's. I began working as the assistant designer to the Men's knits, sweaters, swim and outerwear team in June 2005.

Previous Job Titles and Organizations:
Target Corporation, Assistant Designer

Please describe your job:
My current position is as an Associate SWAT Designer. I will move from team to team to fill-in where there are open positions, or if someone is out on medical leave, or has a large work load. I am placed on the team temporarily. I work with each design team to research trends, shop the market, and design clothing. I work closely with a fabric team, trim team, sourcing team, technical designers, and buyers to build great and affordable products.

What from your undergraduate educational experience was most helpful in preparing you for this career?
Studios helped me to better understand what goes into constructing a garment. So even though I don't sew any of the clothes I design I can better communicate to our vendors so they can create the garments and achieve the aesthetic I intended.

What surprised you the most as you entered the field of clothing design?
I'm always amazed by the amount of strategy and research that goes into creating a successful line of clothing. We work very closely with our buying teams to bring the right product to the store.

What advice do you have for current students?
Your portfolio is your chance to impress a future employer and to show your abilities. Take the time to make it professional, interesting, and a reflection of who you are as a designer.